• ATTITUDE MAKEOVER

Learnings on hyper-personalization from Netflix: A case study

So here is another trend that I find myself repeatedly confronted with. We seem to be moving away from one size fits all solutions and towards a shockingly deep level of provision to a single individual (personalization).



Technology, of course, is the key driver that enables this. However, I can’t discount the human element. Isn’t it also true that the more effective someone is in understanding me personally, the greater the quality of my feelings towards them is? It’s crazy but it almost seems like there is a lesson that technology is teaching me here.


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